On April 11-12, 2018, the business meeting and training of the Kakheti Regional Development Agency (KRDA) in Telavi was organized for the development of the first “Destination Management Organization” (DMO) in Kakheti region, which will promote tourism marketing and promotion activities in Kakheti Implementation.
The project was implemented by the World Bank and the National Tourism Administration. The training was conducted by World Bank experts:
Janes Sirse – the head of the team,
Kai Partale – the main expert in management and marketing of destinations.
The DMO Organization will promote the creation and improvement of sustainable tourism products, quality standards and development of human resources in tourism, creation of new tourism products and development of tourism sector.

According to KRDA executive director Malkhaz Chrelashvili, the project will be completed by the end of the year.